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Welcome to The Asian Business Case Centre’s Case Catalogue

Case Title Ref.No Author Category
Mighty Jaxx Rocks to an Agile Beat: Toys as Art ABCC-2018-022 A. Lee Gilbert Entrepreneurship
Shenzhen (A): China's Silicon Valley of Hardware ABCC-2018-021 Neo Boon Siong, Dolly Leow, Lim Wee Kiat, Coco Wang Strategy
China Eastern Airlines (CEA): Strategic Pathway to Going Global ABCC-2018-020 Yang Jun Jie, Clive Choo Strategy
SenseTime: World’s Most Valuable Artificial Intelligence Startup ABCC-2018-019 Rainny Shuyan Xie, Neo Boon Siong, Lim Wee Kiat, Boh Wai Fong Strategy
Clearing the Air: Responding to the Southeast Asian Transboundary Haze Crises of 2013 and 2015 ABCC-2018-018 Khoo Hong Meng, Lim Wee Kiat Sustainability
Happy Ice: Eyes on Cash ABCC-2018-017 Jian Ming, Lau Chew King Accounting
Waiting for Doctor Zhivago ABCC-2018-016 Wang Jianfu, Opher Baron Operations Management
Cordlife Group: Valuing the Business of Life ABCC-2018-015 Low Buen Sin, Danielle Yew, Gillian Yeo Finance & Economics
Filecoin’s Initial Coin Offering: Using Blockchain to Decentralise Storage ABCC-2018-014 Low Buen Sin, Lim Wee Kiat Finance & Economics
Repositioning Chongqing as the Gateway to Central Asia and Europe ABCC-2018-013 Mou Xu, Lim Wee Kiat, Neo Boon Siong China

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